13 February 2012

Midtherm Laser Ltd expanding following record year

When Richard Andrews, Managing Director of Midtherm Laser Ltd set up the company in December 2000 with one Bystronic Laser machine in the corner of a factory that he rented off his father, little did he know, that one day he would own one the largest Subcontract Laser cutting facilities in the country. 11 years on and the company is still expanding. Midtherm Laser Ltd based on Peartree Lane, Dudley has gone from strength to strength over the last 5 years.

The council owned land adjacent to their already impressive 12'000 sqft building was purchased in 2011 and plans were drawn up and passed to extend the building by a further 8'000 sqft.

The £1.9m investment project which is due to be completed in the summer will include an environmentally friendly designed building which will house a 5th brand new, state of the art laser cutting machine, a press brake machine, extensive racking for storing sheet materials, and ample car parking for their future predicted needs.

David Wheatley, Sales Manager said "2012 is going be a very exciting year for the company; the whole team has worked hard to ensure that we exceed the expectations of our customers. It’s nice to see our customer base growing year on year. We have listened to feedback from our customers and adapted the way we work to suit their specific needs. This includes a new estimation software package called IP Laser, which has already significantly reduced the amount of time it takes for us to submit a quotation".

In preparation for the new facility, the company has already taken a proactive move to employ and train new personnel so that they can hit the ground running when the project is finished. Dean Cockayne, Operations Director said "Over the last 2 years we have been investing in new equipment to ensure that we stay at the forefront of our industry. In 2010 we invested over £600k on a 4th Laser machine and a Nitrogen Generator. We do not want to stand still; this is why we are making another massive leap forward". He went on to say "We are in the process of interviewing people for the new roles that the new build project has created. We are currently running 24 hours a day with a Saturday and a Sunday morning shift. In June when the project is completed we need to continue running 24 hours and I need to make sure that we have enough trained staff in place to have an efficient transition."

The company now plans to spend the next 6 months working hard on a new marketing strategy to help raise its corporate profile in time for the arrival of the 5th machine. To maximise exposure Midtherm Laser are exhibiting for the first time at Mach 2012 and Subcon 2012 both at the NEC in Birmingham.

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