After Aerotech’s 50th company anniversary last year, the UK subsidiary founded in 1981 in Newbury (South of England) can now also look back on a total of 40 years of success.
Aerotech Ltd, UK, together with Aerotech GmbH in Furth, Germany, were the first European subsidiaries to herald the international expansion of the medium-sized US company. The new website also shows how the manufacturer of high-performance motion control and positioning systems has reinvented itself again and again over the decades, and what a wide range of applications Aerotech products currently cover.
With a broad product range specialising in nanometre-scale positioning, Aerotech carved out a solid niche in the field of high-precision motion control. The company has since grown to nearly 500 employees worldwide. Industries range from medical and life science applications, photonics, automotive, data storage, laser machining, aerospace, metrology, and test and measurement.
“Our UK and German operations are critical in providing our customers with world-class regional sales, application and technical support,” emphasises Aerotech President Dr Robert Novotnak. “In the future, our European locations will continue to play an important and sustainable role – not only for our own business success, but also for that of our customers.”
New brand strategy and web relaunch
The success of the last decades is now also reflected in the completely revised website of the manufacturer.
“In recent years, we have penetrated very strongly into new business areas,” explains Simon Smith, European Director Aerotech. “Aerotech products such as motors, drives and motion controllers are widely used in industry, but also in university research. “In terms of our solution quality, we have gained enormous expertise – these competencies are now also illustrated by our website. “
Last but not least, the new homepage also serves as an information platform for concrete use cases from sectors such as mechanical and plant engineering, medical technology and the automotive industry. “We want to drive efficiency and further development in the individual sectors and continue to grow together with our users,” emphasises Simon Smith. “In future, we will document this progress transparently on our website.”
Norbert Ludwig, Managing Director of Aerotech GmbH in Furth, also wishes his colleagues in England all the best: “We are of course delighted and proud to have been in close contact with each other for 40 years now. The fact that we are now also growing together virtually underpins this strong cohesion and allows us to look positively into the future together”.
Contact: Derrick Jepson